Welcome to Lililu on King
Lililu on King is a warm, welcoming women's boutique nestled in the heart of downtown Boone, NC. Built on over a decade of community love and voted Best Women's Boutique in the High Country, Lililu is more than a place to shop it's a place to belong. Owner Heather Johnson and local manager Kim Greene are driven women who believe great style and genuine community go hand in hand. Come as you are. Leave feeling beautiful.
Today, the Lililu legacy continues under the ownership of Heather Johnson, a woman guided by her beliefs that business is best done with heart. Partnering with beloved local manager Kim Greene, Kim has built a team rooted in kindness and community, where every customer is welcomed like a friend and every piece is chosen with care.
Whether you're a High Country local, an Appalachian State student, or a visitor discovering Boone for the first time, you'll find a warm and welcoming space at 549 W King Street. We'd love to see you.
Lililu was founded and lovingly grown by Jeff and Libbi Hendley, who poured their hearts into building a space where every woman felt seen and celebrated. That legacy now lives on in the hands of their daughter-in-law, Heather Johnson, who purchased the boutique from the Hendleys with a clear sense of purpose to run a business that reflects their shared values of Faith and community.
Partnering with Kim Greene, who manages the day-to-day with warmth and expertise, our staff, aka "the girls," is as genuine as the relationships they build with customers. Their devotion shapes the way they do business with generosity, intention, and a genuine desire to make every woman who walks through the door feel at home.
